Trizone in its 4 year association with The Hub (and still counting) has created a synergised brand communication for The Hub but also reinvents the communication every year to stay ahead.
Our first aim was to achieve awareness through The Hub’s first spring summer campaign that focused purely on positioning The Hub as fashion forward premium store for men. The campaign was amplified through print, hoardings and in-store collateral. Since its success, it has been a regular feature of our marketing efforts.
The Hub’s staple is their ethnic wear collection which stands out in Vadodara. To give justice to the premium and sophisticated collection, the client and Trizone invested in top notch photography and videography which was shot in Udaipur (Fatehgarh Palace). This resulted in output that was the best one in the market, giving us great sales throughout the season. The same output was utilised in hoarding, catalogue, print advertisements, multiplex advertisements and in-store collateral.
To reach the rural audience, we adapted our communication in Gujarati and took hoardings to nearby district like Halol, Kalol, Godhra to touch the rural base.
Looking into the future, we aim to capitalise the digital market and transcend the geographical boundaries.
The Hub is now a name to reckon with in menswear fashion. Even among shopping malls, small retailers, The Hub has been constantly growing and setting new ways to communicate in this every changing marketplace.