The Rationale behind Isha’s logo
The alphabet ‘I’ was designed to depict a female figure to portray femininity and freedom. The curved fonts underplay the graveness of the hospital space. The tagline ‘Where Hope Lives’ reinforced the core emotion that patients feel when entering a hospital.
From infancy to twilight years, the journey of a woman’s life was depicted through a Video Promo before the launch. Not only was the film appreciated by the audience but also bagged the award for the ‘Best Public Service Announcement Film’ at Mumbai Women’s International Film Festival.
A campaign on ‘Breast Cancer’ awareness with a tagline ‘Let’s Connect, Communicate & Conquer’