The Background

With a simple motto of delivering ‘haute couture in men’s fashion’, The Hub made its presence felt in the style arena in 2004. Offering a wide variety of apparels in the casual, formal, ethnic and Indo-Western categories, it is a one-stop shop for latest in apparels and accessories from some of the best brands in men’s fashion. It seemed like the brand was enjoying a comfortable fit with customer preferences, but a closer look revealed that the charm had started to wear off.

The Problem

As time passed, The Hub grew as a brand, and so did the number of competitors. Ignoring the situation would mean losing thread of what drives customers, especially with the new generation. Still the first choice for quality menswear apparel, there was a need to reinforce The Hub as a destination for the latest menswear from casual to ethnic.

The Solution

The world of fashion is all about perception. To establish ‘The Hub’ as a style destination meant we needed to communicate an attitude that resonated with the youth. A stellar collection needed a stellar photoshoot with the Spring-Summer Collection and the Ethnic Collection during the wedding season.

The Spring-Summer Collection was shot in a studio yet depicted scenes of summer fun with some adept photo editing. For the Ethnic Collection we focused on capturing the elegance of the wedding collection in menswear. Meticulous editing ensured that lighting adjustment, skin touch-ups, product straightening, cropping and resizing were taken care of.



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The Result

Apparel photography is lot more than point and click. Our photoshoots and expert photo editing consolidated The HUB’s brand image as a preferred menswear destination in competitive market.