Today is Social Media Day, launched by Mashable in 2010 as a way to recognize and celebrate social media’s impact on global communication. Through the various social networks, we are able to connect with friends, make new friends, facilitate business and grow our networks on global scale.
The truth is, social media – when used strategically over time – is the most powerful form of marketing and market research the world has ever seen. But it’s not a magic tree that grows overnight into business success. It’s a place for real work.
To mark the occasion, we are listing down a few strategies as to how to use social media effectively that will help your business grow.
For better understanding, we have mentioned examples demonstrating our expertise.
- Pick the right Social Media platforms
This is a no brainer. With so many social media websites like Facebook, Twitter, Youtube, Pinterest, Instagram, LinkedIn and so on, it is essential to choose your platforms wisely. Figure out which social media platforms your customers are using and get on them. Start off with a few networks like Facebook and Twitter so you don’t overload yourself and can focus more on engaging with your customers and getting your brand out there.
For Cancer Specialty Hospital in India, Trizone chose Facebook and LinkedIn over other platforms for a simple reason because emotionally sensitive topics like cancer are better suited in this domain as compared to Instagram or Twitter.
LinkedIn is recognized as the “professional” social network. Doctors and researchers are more active on LinkedIn than on Instagram. It’s also a place where businesses and organizations can show their work to prospective clients, customers, and even future employees. Having connections with medical community of repute helps in giving credibility to the brand.
- Create interesting content
In today’s world, content is everything. The more interesting your posts are to audience, the more they are going to want to share and interact with it. Interesting and unique content can work wonders for your brand and help in brand awareness, engagement and increase your digital footprint.
Concerned about the skewed gender ratio in the workplace, on Women’s Day, Trizone decided to make a tribute video on working women. We contacted 5 women, professionals in the field of media, communication and advertising to speak about their struggles, learnings and achievements as women working in these fields sadly are less. We wanted to inspire other women to be confident and courageous. We wanted to encourage young females to come forward and be the part of this challenging industry. It was a happy moment for us as the video was widely shared and appreciated. As it turned out, because of the video, more talented women noticed our work and few are now working with us.
- Interact with your Customers and Respond
One of the best things about a social network is that you can create conversations and learn about your customers. Get to know them on a personal level, ask them questions and have them take surveys on how their experience with your company has been. Ask for reviews and testimonials to help add credibility to your brand. It’s no surprise your customers will use social media to complain about poor experiences and other customers will see it. It’s your job to respond right away in the right way and put out that fire so you retain those customers.
For “Rann Utsav”, one of the most successful tourism properties of India, hospitality doesn’t end at festival, it extends to its online presence. Customers write reviews while potential customers have queries. With our timely replies, answering every possible query and responding to every review, not only have we been able to retain old customers but we have expanded our customer base. The more you engage them, the more likely they are to stick with your product or service. Not only will they ask for more, but they will also become emotionally connected to your brand, and this is what all businesses want.
- Make it personal
While thinking of social media marketing, the operative word is not marketing but it’s “Social”. Don’t be the snobby person of the party who doesn’t talk, don’t be the loud mouth of the party who just talks about himself. Be a human, with quirks and a personality. Embody that human trait in your content and see the magic happen.
United Way Baroda’s Navratri celebrations are a cultural hotspot in the city, Trizone digitized the Navratri experience to capture the attention of the large youngsters who moved to various cities for work our higher studies and NRI audience, and at the same time created an engaging Live experience on social media. More than 48 lakhs viewers tuned in and United Way Baroda gained more than 10K Subscribers on YouTube. The campaign also helped United Way Baroda achieve a 100% increase in Facebook followers. But the best part of it was the happiness the Garba fans all over the world got from this initiative.
- It’s not cheap but if done right, gives the best ROI
We at Trizone work closely with our clients to achieve a wide range of marketing goals including increasing sales and leads, driving web traffic and building brand awareness. We are social media experts and we have lots of experience in helping businesses large and small, across many sectors, commercialise their online presence. We are focused on providing you with the highest possible ROI based on your specific goals.
We are a team you can trust, people that listen to your needs, who have a great track record in delivering tangible results.